TRENDS IN THE CATERING AND ACCOMMODATION BUSINESS IN THE MORAVIAN SILESIAN REGION

The development of tourism trends significantly influences the tourist attractiveness destination ad increases attendance. paper presents results research Tourist Trends in Moravian Silesian Region (MSR), which focused on examining accommodation and catering facilities, as a significant part services. area included innovations field services reaction offer these due to change preferences customers visitors facilities. main goal was identify new determine factors affecting repeat visit or purchase. Quantitative using questionnaire survey qualitative structured interviews with business representatives 2017 2020 used were compared. opinions service quality indicators dependence related visits purchases examined chi-squared test independence. Evaluations some did not confirm their visits/purchases. Representatives have common opinion importance specific for guest visits. showed changes companies changing customers. formulation this can serve an inspiration local entrepreneurs region lead them develop products introduce services, increase success also attendance region.